About the Book....

How do you see your witness? How will the jury see them? The judge? The defense? The more compelling -- the more credible -- your witnesses are, the more you increase your changes of obtaining a just outcome for your client. However, all the witness preparation techniques in the world will be useless if you are not casting your client in their right role.

In Witness Preparation: How to Tell the Winning Story, nationally recognized communications specialist and jury trial consultant Jesse Wilson teaches you how to apply his Victim to Victor method to cast your clients (as well as your villains), experts, and lay witnesses in their right roles and to deliver effective testimony during both deposition and trial.

Wilson has spent years helping trial lawyers and their clients discover, develop, and deliver winning testimony in trial—often resulting in multimillion-dollar verdicts.

Wilson draws from his experiences working alongside trial teams in wrongful death cases, trucking cases, criminal cases, civil cases, and numerous brain injury cases to provide checklists, actionable steps you can immediately take, insightful case studies, trial transcripts, and more, to help you bring out the best testimony from your witnesses.

He also introduces you to witness-preparation and case-framing tips from the trial lawyers across the country that he has worked with over the years.

About Jesse Wilson

Jesse Wilson is a communications specialist, author, and nationally recognized jury trial consultant. A Juilliard theater graduate, after many years of working in the world of theater, he has created Tell the Winning Story to empower trial lawyers to deliver high-impact presentations, as well as rapidly transform their communication and collaboration skills to effectively prepare clients and witnesses to testify.

Jesse was inspired to create Tell the Winning Story after co-developing a theater-behind-bars program for inmates. The program helped inmates make powerful changes in their lives.

Jesse’s hands-on training is featured in his seminars, law-firm retreats, intensives, small-group workshops, and webinars.

Jesse lives in Colorado Springs with his wife, Branda, his son, Nick, and Rocky, the ultimate underdog.